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樊亚洲：人宠共居同样需要关注人的需求_我的网站

A |     The 2025 MAMA Awards is taking place in Hong Kong in a subdued manner. This is because Hong Kong is facing the worst fire in more than 100 years. It tore through several high-rise buildings and has claimed many lives. Despite so, the MAMA Awards have announced some of its winners on its first day. The winners for the categories announced include Best New Artist, Song Of The Year, Fans' Choice Awards, Favourite Global Performer, Favourite Male and Female groups and more.While HYBE's new group CORTIS has won the Best New Artist category, ROSÉ and Bruno Mars' APT has swept off the Song Of The Year category. Amongst the other categories, IVE has emerged victorious as the Favourite Global Performer and Favourite Female group. BOYNEXTDOOR has won the Favourite Male group category.Take a look at the winners announced on Day 1:BEST NEW ARTIST          WINNER: CORTIS     WINNER: Hearts2Hearts     AHOF     ALLDAY PROJECT     Baby DONT Cry     CLOSE YOUR EYES     IDID     izna     KickFlip     KiiiKiii2025 MAMA AWARDS SONG OF THE YEAR          WINNER: ROSÉ and Bruno Mars – APT     aespa – Dirty Work     aespa – Whiplash     ALLDAY PROJECT – FAMOUS     ALLDAY PROJECT – WICKED     BABYMONSTER – DRIP     BIG Naughty – MUSIC (feat. Lee Chanhyuk)     BLACKPINK – JUMP     BOYNEXTDOOR – IF I SAY, I LOVE YOU     BOYNEXTDOOR – Never Loved This Way Before     CNBLUE – A Sleepless Night     CORTIS – GO!     Davichi – Stitching     DAY6 – Maybe Tomorrow     Dayoung – body     Doyoung – Memory     Dynamic Duo and Gummy – Take Care     G-Dragon – TOO BAD (feat. Anderson .Paak)     HAON – Skrr (feat. Giselle)     HIGHLIGHT – Endless Ending     HUNTR/X – GOLDEN     ILLIT – Cherish (My Love)     IVE – REBEL HEART     j-hope – MONA LISA     Jennie – like JENNIE     Jennie – ZEN     Jennie and Doechii – ExtraL     Jisoo – earthquake     Kai – Wait On Me     Karina – UP     Key – HUNTER     LE SSERAFIM – HOT     Lee Chanhyuk – Vivid LaLa Love     Lee Mu Jin – Coming of Age Story     Mark – 1999     Mark – Fraktsiya (feat. Lee Young Ji)     MEOVV – DROP TOP     Minnie – HER     N.Flying – Everlasting     NCT DREAM – WHEN I’M WITH YOU     NCT WISH – poppop     Park Hyo Shin – HERO     pH-1 – Life Is A Movie (feat. Jung Zi So)     PLAVE – Dash     QWER – Dear     RIIZE – Fly Up     ROSÉ – toxic till the end     Roy Kim – If You Ask Me What Love Is     Saja Boys – Soda Pop     SEVENTEEN – THUNDER     Tablo and RM – Stop The Rain     Taeyeon – Letter To Myself     TREASURE – YELLOW     TWS – Countdown     TXT – When the Day Comes     V – Winter Ahead (with Park Hyo Shin)     Xdinary Heroes – Beautiful Life     ZEROBASEONE – Doctor! Doctor!Fans’ Choice Male (Top 10)          WINNERS: Baekhyun, SEVENTEEN, Jin, ENHYPEN, G-DRAGON, j-hope, NCT DREAM, RIIZE, Stray Kids, ZEROBASEONEOther nominees from this category:          10CM     82MAJOR     8TURN     AB6IX     AHOF     AMPERS&ONE     ARrC     ASTRO     ATEEZ     BOYNEXTDOOR     BTOB     CLOSE YOUR EYES     CNBLUE     CORTIS     CRAVITY     D.O. (Doh Kyung Soo)     Daesung     DAY6     Doyoung     Epik High     EVNNE     GOT7     IDID     Jay Park     Kai     KickFlip     Lee Mu Jin     N.Flying     NCT WISH     NEXZ     P1Harmony     PLAVE     SHINee     Super Junior     TIOT     TREASURE     TWS     TOMORROW X TOGETHER     WayV     Xdinary HeroesFans’ Choice Female (Top 10)     WINNERS: IRENE, IU, ILLIT, aespa, BABYMONSTER, Hearts2Hearts, i-dle, ITZY, LE SSERAFIM, TWICEOther nominees from this category:          ALLDAY PROJECT     Apink     ARTMS     AtHeart     Baby DONT Cry     BIBI     Billlie     BLACKPINK     BoA     BOL4     Chungha     Chuu     Davichi     FIFTY FIFTY     fromis_9     H1-KEY     Hwasa     Hyolyn     IVE     izna     Jeon Somi     Joy     KARD     Kep1er     KiiiKiii     KISS OF LIFE     MEOVV     NiziU     NMIXX     OH MY GIRL     QWER     SAY MY NAME     Seulgi     STAYC     Taeyeon     tripleS     UNIS     VIVIZ     Wendy     YenaAdditional WinnersFavourite Global Performer     IVETELASA Favourite Global Artist          ENHYPENFavourite Female Group          IVEFavourite Male Group          BOYNEXTDOORGlobal Trend Song          IVE - REBEL HEARTInspiring Achievement          SUPER JUNIORVISA Fans' Choice Of The Year          ENHYPENALSO READ: Full list of winners of the 2024 MAMA Awards。      8月19日至23日，第28届亚洲宠物展览会在上海新国际博览中心举行。本届展会展览面积达32万平方米，汇聚2600余家海内外展商，规模创下历史新高。展会上，武汉创现科技联合创始人兼CMO樊亚洲接受新华网采访。

B | 他表示，当前针对宠物的智能产品很多，但大多都围绕宠物的需求设计，忽略了人的需求。

C |   武汉创现科技联合创始人兼CMO 樊亚洲  从软表面清洁破题  武汉创现科技成立于2019年，2022年起关注到床面与软表面清洁这一细分场景。樊亚洲介绍，公司旗下品牌“喵卫”主攻扫床机器人，专门解决床面、沙发、地毯等软表面的自动化清洁难题。  “现在没有一个特别智能化的产品来解决软表面清洁，市面上的除螨仪、吸尘器本质上还是需要手持操作的工具，而喵卫希望像扫地机解放地面清洁一样，把双手从床面清洁中解放出来。”他介绍道。  2024年2月，公司产品率先在海外市场发售。同年8月，“喵卫”品牌首次亮相亚宠展，至今已连续三年参展。  把目光投向“人”的需求  “我们其实更专注在人宠共同生活这个话题，并且更多关注偏人的板块。

D | ”樊亚洲说。  他分析，宠物掉落的毛发、皮屑，以及螨虫等微生物，会悄无声息地进入床面、沙发和地毯，给养宠家庭尤其是过敏人群带来困扰。  据介绍，喵卫在2024年海外众筹阶段收集用户反馈时发现，约四五成用户家中养有宠物，这一人群占比远超预期。因此，公司在国内市场推出与猫相关、契合人宠共居理念的“喵卫”品牌，针对宠物场景做了特定化处理。“如果人和宠物中的人不能更好地相处，就会限制整个宠物赛道的发展，解决好养宠家庭中‘人’的清洁与健康顾虑，才能让更多人安心与宠物共同生活。

E | ”他表示。  做新品类的引领者  从技术看，扫床机器人与扫地机器人在功能上类似，但实现原理差异很大。樊亚洲坦言，扫地机解决的是硬质表面清洁，雷达、传感器等供应链已相对成熟；而软表面涉及的场景更为复杂。

F |   “每家每户的床面软硬程度、大小都不一样，刷皮质量、传感器等都需要企业从底层一步步摸索。”他介绍。  作为这一新品类的提倡者，樊亚洲表示，喵卫希望在国内乃至全球扮演引领者角色，通过持续的技术创新和产品迭代，引领用户对新品类的认知。  他认为，该领域在用户心智和品类认知上仍有潜力，需要更多企业共同参与，才能推动行业健康发展。

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